Eye Tracking

Eye tracking applications are pretty cool. They track the focus of a person’s eye on something like a web page, which can give a heat map that will show where people tend to look on a certain design. This can help to do empirical design analysis. This article talks about the use of eye tracking in design, with a bunch of interesting examples. Definitely worth reading if you do any design work.

As a bonus, it includes the line “Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.”

That last part seemed to be the only one that people talked about on blogs, but the rest of the article is interesting too.